Cohort 1 opens June 1, 2026 — Applications are live. 30 seats only. Apply Now — ₹100 →
Home → Programs → Marketing & Growth
Practitioner-Led ₹10,000 Live Ad Spend Included Selective Admission

PG Certificate · 5 Months · 30 Seats

From strategy on paper
to campaigns that run.

In 5 months, you will have run real campaigns with real money and documented real results — a GTM case study that proves you can execute, not just plan.

Apply Now →

₹79,000 all inclusive (incl. ₹10,000 live ad spend) · EMI available

Program Fee
₹79,000
Includes ₹10,000 live ad spend
📅 Starts June 1, 2026
🕐 Mon / Wed / Fri · 7–8:30 PM IST
👥 30 seats only
⏱ 5 months · 20 live sessions
Start Application — ₹100 →

₹100 refunded if you are not selected

20Live Sessions
₹10KReal Ad Spend
5Months
30Seats Only
1GTM Case Study

The ISS Difference

₹10,000 in real ad spend is built into this program.

There is no simulation for running ads. You either spend real money and see real results, or you theorise about what might work. ISS chose real.

Every student receives ₹10,000 in live ad spend — included in the program fee. You will use this to run actual Meta or Google campaigns for a real brief. You will see real CTRs. Real CPMs. Real conversions. Real failures.

Who It's For

Is this program for you?

✓ This program is built for you if:
  • You want to run campaigns, not just plan them on paper
  • You've spent time on the theory but haven't run a real campaign yet
  • You want to build a portfolio with real results — real CPM, real ROAS
  • You're a student, founder, or early-career marketer
  • You can commit Mon/Wed/Fri evenings for 5 months
  • You want a GTM case study that proves execution
✕ This program is not for you if:
  • You want theory and frameworks, not execution
  • You expect a job guarantee at the end
  • You cannot attend live sessions consistently
  • You are looking for a self-paced video course

The Curriculum

Module by module.

5 modules across 20 live sessions. Everything builds toward your GTM case study.

Module 01 Marketing Fundamentals (The Honest Version) Weeks 1–2 · 4 sessions ↓

Marketing education in India suffers from one problem: it teaches marketing as theory rather than as a system of decisions. This module teaches the actual decision-making framework practitioners use.

Session 1: What marketing actually is — and what it isn't (no frameworks, just decisions)
Session 2: Reading a market — TAM/SAM/SOM without the MBA jargon
Session 3: Customer research methods — interviews, surveys, jobs-to-be-done
Session 4: Copywriting for conversion — how to write a headline, a subject line, an ad
Google Trends SparkToro Notion Claude / ChatGPT
Module 02 Paid Acquisition — Meta & Google Ads Weeks 3–4 · 4 sessions ↓

This is the ₹10,000 module. You set up your first Meta and Google ad accounts. You build campaigns from scratch — campaign objective, audience targeting, creative, budget, bid strategy. You spend real money. You read the results.

Session 5: Meta Ads Manager from zero — account setup, Pixel, campaign structure
Session 6: Building your first Meta campaign — objective, audience, creative, budget
Session 7: Google Ads fundamentals — Search vs Display vs Performance Max
Session 8: Reading your campaign data — what the numbers mean and what to do about them
Meta Ads Manager Meta Business Suite Google Ads Google Ads Editor
Module 03 Creative Strategy & UGC Ads Weeks 5–6 · 4 sessions ↓

Performance marketing lives or dies on creative. A great audience with a bad ad spends your budget. This module teaches you how to brief creatives, write UGC-style ad scripts, and identify winning creative from data.

Session 9: What makes an ad creative actually work — hooks, formats, and platform-native content
Session 10: Writing UGC ad scripts — the format that works on Meta right now
Session 11: Using AI for creative generation — Canva AI, ChatGPT, and image tools
Session 12: Creative testing framework — how to A/B test and read the results
Canva Pro CapCut AdSpy / BigSpy Meta Creative Hub
Module 04 Organic Growth, SEO & Email Weeks 7–8 · 4 sessions ↓

Paid acquisition runs out when the budget runs out. Organic growth compounds. This module covers SEO for long-term discoverability, content marketing for trust, and email for retention.

Session 13: SEO fundamentals — how Google ranks content, what keywords actually matter
Session 14: Content strategy — building a content machine for a brand with a small team
Session 15: Email marketing from zero — list building, sequences, and deliverability
Session 16: Building a 90-day organic growth plan for a real brand
SEMrush Google Search Console Mailchimp Beehiiv
Module 05 Brand Strategy & Full GTM Weeks 9–20 · Remaining sessions ↓

Campaigns without brand are noise. This module teaches the difference between a campaign and a brand — and how to build something that compounds. You then pull everything together into a complete GTM strategy.

Session 17: Brand strategy — what it is, how it's built, and why it matters even for startups
Session 18: Writing a brand voice and tone guide
Session 19: The creative brief — how to brief a designer, a writer, or an agency
Session 20: Full GTM integration — paid + organic + email + brand working together
Google Analytics 4 Hotjar Google Looker Studio Notion

Apply for Cohort 1

30 seats. June 1, 2026.

Applications reviewed within 48 hours. ₹100 application fee — refunded if you are not selected.

Start Application — ₹100 →

Free to explore · ₹100 to apply · Refunded if not selected · Decision in 48 hours